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How to Consolidate a University Website Post Merger - A Conversation with Jacob Eiden
College and university leaders increasingly consider mergers and acquisitions to address financial, demographic, and operational pressures.
But what happens when the dust settles and it's time to merge not just the institutions but their digital identities?
When Commonwealth University of Pennsylvania faced the challenge of consolidating three distinct universitiesβBloomsburg, Lockhaven, and Mansfieldβinto one cohesive entity, unifying their websites was monumental.
My latest guest on the Education Marketing Leader podcast, Jacob Eiden, the university's former Web Content Specialist, helped spearhead this complex digital overhaul.
Key Insights from the episode:
ππππ‘π§π’πππ₯ ππ§πππ π«πππ’π¨π§ πππ«π¨π¬π¬ ππ₯ππππ¨π«π¦π¬
Each campus operated on different content management systems (CMS). The solution? Migrate everything to a unified CMS, ensuring a seamless user experience across all campuses.
πππ’π§πππ’π§π’π§π πππ πππ² ππ§π ππππ§ππ’ππ²
Despite the merger, each campus's individual identities were preserved. From mascots to campus colors, students and alumni still see the essence of their original institutions reflected in the new digital space.
ππ―ππ«ππ¨π¦π’π§π ππ¨π§πππ§π ππ‘ππ¨π¬
Jacob's team prioritized essential content, conducting rigorous audits to ensure only relevant and updated information made it to the new site.
πππ ππ©ππ’π¦π’π³πππ’π¨π§ ππ¨π« ππ’π¬π’ππ’π₯π’ππ²
Redirects were meticulously planned, ensuring users searching for legacy URLs were seamlessly guided to the new content.
ππππ©ππππ’π₯π’ππ² π’π§ ππ‘π π πππ π¨π ππ‘ππ§π π
A university realignment required adjusting strategies mid-project, showcasing the importance of being nimble and responsive.
Jacob's story underscores the importance of adaptability, meticulous planning, and stakeholder communication in large-scale digital projects.
His advice for institutions facing similar challenges?
Engage stakeholders early, be transparent about changes, and always stay flexible.
π‘ Are you facing a website consolidation at your institution? Connect with Jacob Eiden on LinkedIn to leverage his expertise.
He's currently #openforwork.
Listen to the full episode for more insights and strategies from Jacob Eiden.
Don't miss out on the valuable lessons for anyone navigating the complexities of higher education digital transformation.
Until next time. ποΈ
#HigherEd #WebDevelopment #DigitalTransformation #ContentStrategy #SEO #StakeholderEngagement #ChangeManagement
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By Chris Rapozo
5
33 ratings
College and university leaders increasingly consider mergers and acquisitions to address financial, demographic, and operational pressures.
But what happens when the dust settles and it's time to merge not just the institutions but their digital identities?
When Commonwealth University of Pennsylvania faced the challenge of consolidating three distinct universitiesβBloomsburg, Lockhaven, and Mansfieldβinto one cohesive entity, unifying their websites was monumental.
My latest guest on the Education Marketing Leader podcast, Jacob Eiden, the university's former Web Content Specialist, helped spearhead this complex digital overhaul.
Key Insights from the episode:
ππππ‘π§π’πππ₯ ππ§πππ π«πππ’π¨π§ πππ«π¨π¬π¬ ππ₯ππππ¨π«π¦π¬
Each campus operated on different content management systems (CMS). The solution? Migrate everything to a unified CMS, ensuring a seamless user experience across all campuses.
πππ’π§πππ’π§π’π§π πππ πππ² ππ§π ππππ§ππ’ππ²
Despite the merger, each campus's individual identities were preserved. From mascots to campus colors, students and alumni still see the essence of their original institutions reflected in the new digital space.
ππ―ππ«ππ¨π¦π’π§π ππ¨π§πππ§π ππ‘ππ¨π¬
Jacob's team prioritized essential content, conducting rigorous audits to ensure only relevant and updated information made it to the new site.
πππ ππ©ππ’π¦π’π³πππ’π¨π§ ππ¨π« ππ’π¬π’ππ’π₯π’ππ²
Redirects were meticulously planned, ensuring users searching for legacy URLs were seamlessly guided to the new content.
ππππ©ππππ’π₯π’ππ² π’π§ ππ‘π π πππ π¨π ππ‘ππ§π π
A university realignment required adjusting strategies mid-project, showcasing the importance of being nimble and responsive.
Jacob's story underscores the importance of adaptability, meticulous planning, and stakeholder communication in large-scale digital projects.
His advice for institutions facing similar challenges?
Engage stakeholders early, be transparent about changes, and always stay flexible.
π‘ Are you facing a website consolidation at your institution? Connect with Jacob Eiden on LinkedIn to leverage his expertise.
He's currently #openforwork.
Listen to the full episode for more insights and strategies from Jacob Eiden.
Don't miss out on the valuable lessons for anyone navigating the complexities of higher education digital transformation.
Until next time. ποΈ
#HigherEd #WebDevelopment #DigitalTransformation #ContentStrategy #SEO #StakeholderEngagement #ChangeManagement