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Hey, it’s Maddy Birdcage and welcome back to Write This Down. I’ve got something really powerful for you today. You’re about to hear the first part of a live webinar I hosted last week called How to Control Your Marketing with Psychology and Systems. We had some incredible feedback from the session 

Clare said: "So many lightbulbs going off all around my head" 

Toni decided he's going to be our next "Future success story!" 

and Kryshla, even dialling in from another timezone made sure I knew she was "Awake and loving everything"

So I've very excited to be sharing it today with podcast listeners. 

Now, here’s the thing: most people think they have a content problem. They don’t. They have a control problem. Their pipeline feels unpredictable, their posts don’t convert, and their ads turn into rescue missions. Does this Sound familiar? That's ok! Because this episode is going to change how you see everything.

Over 2 parts, this week and next, I’m going to walk you through the five controls we focus on that will put you back in charge of your marketing. This week we’re covering the first three: how to create demand on purpose with your content, how to turn your opinions into offers, and why paid ads should amplify, not rescue. And what to do instead. 

And as always, here's my promise: very practical steps you can start using right now in your business. If you want the slides to follow along, DM us at @birdcageangeladvisors and we’ll send them to you. Or if you’d rather watch the full webinar with visuals, you’ll find it over on YouTube.

Alright, let’s get into part one. Grab a pen, because this is going to rewire the way you think about marketing.

To work with us, book your client assessment call at https://www.birdcageangeladvisors.com/hire-an-angel/