A busy cellar door is great, but real growth happens when you keep those customers coming back.

In this episode, John and Dave explore how wineries can turn casual drop-ins into loyal customers. They talk about creating memorable experiences, capturing the right data, and using simple automations to stay connected once the visitor walks out the door. Whether you’re new to CRM or already running loyalty programs, this chat will help you get more from every tasting room interaction.


What we cover:

• Why your cellar door team are your most powerful brand ambassadors
• What makes an experience memorable
• How wine tourism is shifting from walk-ins to booked, immersive tastings
• Smart ways to collect data that helps your marketing
• Easy CRM tricks for better follow-up and segmentation
• Loyalty vs. subscriptions - what works best, and when
• How to motivate staff to capture better data
• Setting up follow-up flows that feel personal and authentic
• Using purchase behaviour to tailor future offers
   

All Links & Resources

• Access our top ten marketing tips right here
• Find our Free Resources here
• Want to chat through your winery’s email strategy? Book a free consult with us here
• Visit us at brunchagency.com
• Follow us on Instagram
• Connect with us on LinkedIn