What We Cover:

• Why cellar door staff are your frontline brand ambassadors
• What makes a tasting experience memorable
• The shift from walk-ins to booked, immersive wine tourism
• How to collect meaningful data at the point of interaction
• Easy CRM hacks to improve segmentation and follow-up
• Loyalty programs vs. subscription clubs: what works and when
• Incentivising staff to capture the right data
• Setting up automated follow-up flows that feel personal
• Using purchase history to drive smarter marketing
• How to balance selling wine with building community

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