Never Been Promoted Podcast with Thomas Helfrich

Andrew Deutsch, the founder and CEO of Fangled Group, shares his profound insights into business growth and marketing strategy. From his extensive experience in global trade to pioneering innovative marketing solutions, Andrew discusses the importance of building a robust strategy before diving into tactical execution, and how understanding your market can turn every touchpoint into a voracious advocate for your brand.

About Andrew Deutsch:

Andrew Deutsch is the CEO and founder of Fangled Group, a business growth and marketing consultancy that specializes in converting every touchpoint into an advocate for the brand. With over 20 years of experience in global trade and marketing, Andrew has helped numerous American companies expand their footprint globally, leveraging his expertise in strategy development, market research, and effective communication.


In this episode, Thomas and Andrew discuss:

• The Fangled Group Approach: Andrew explains the unique methodology of Fangled Group, which focuses on building a true strategy before engaging in tactical marketing efforts. He emphasizes the importance of converting every touch into a voracious advocate for the brand.
• Global Trade to Marketing Consultancy: Insights into Andrew’s transition from global trade, where he spent over 20 years helping American companies expand internationally, to founding Fangled Group and focusing on strategic marketing.
• Overcoming Marketing Challenges: Addressing common issues businesses face, such as being perceived as a commodity and struggling with market differentiation. Andrew shares examples of how deep market research and strategic adjustments can lead to significant business growth.

Key Takeaways:

• Strategic Marketing

The necessity of developing a solid strategy before engaging in tactical marketing efforts to ensure alignment with business goals and market needs.

• Understanding the Market

The importance of deep market research to uncover the true reasons customers choose your business, which often goes beyond the obvious product features.

• Building Advocacy

Techniques for converting every touchpoint with potential customers into advocates for your brand, ensuring long-term loyalty and business growth.

"Every touch can lead to something great if approached with authenticity and a focus on creating value." — Andrew Deutsch


CONNECT WITH ANDREW DEUTSCH:

Website:https://www.linkedin.com/in/andrew-deutsch-2445936/
LinkedIn:https://www.linkedin.com/in/andrew-deutsch-2445936/

CONNECT WITH THOMAS:


X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
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