https://www.youtube.com/watch?v=q_tqSeTVJrk&feature=youtu.be
Convincing customers to buy from you and Saul Alinsky's, Rules For Radicals…sure that goes together.
Checkout what Brian has to say on the matter.
Amazon-Proof Your Business https://brianjpombo.com/amazonbook/
Transcription
How to convince customers to switch to you.
Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.
So show that we do on a nightly basis, where we talk to business owners and executives, and try and have a quick conversation about an idea either a principle, a tactic, or a strategy that you can use directly in your business.
And tonight we're going to talk about psychology of the customer. And the psychology of the customer is the psychology of people.
Because people are customers, and every person is a customer of something. And every customer is a people is a person. So you can really dive into any form of psychology and if you can recognize it as being true, it's true. And regardless of what you think about the political the politics of this guy, it's a guy named Saul Alinsky wrote this book back in the 70s, called Rules for Radicals.
It was a very specific political book, but within it, it contains a lot of ideas of psychology. Now, some of the stuff I disagree with, and a lot of the stuff you can't help but agree with.
You can see both the scary side and the good side behind it, or how it can be used either way. And here's a here's a great example. what he's talking about is technically he's talking about revolution. And he's speaking to the revolutionaries, of the 60s and 70s and this is just a great excerpt.
This is this is from his, from the prologue of the book. Let me see, I think this was written by him. Yeah, this was that I mean, the prologue itself was actually written by him, and says, men don't like to step abruptly out of the security of familiar experiences, or experience they need a bridge to cross from their own experience to a new way.
A revolutionary organizer must shake up the prevailing patterns of their lives, agitate create disenchantment and discontent with the current values to produce, if not a passion for change, at least a passive affirmative, non challenging climate.
Now the revolution was affected before the war commenced. john adams wrote, The Revolution was in the hearts and minds of the people. This radical change in principles, opinions, sentiments and affections of the people was the real American Revolution.
A revolution without a prior reformation would collapse or become a totalitarian tyranny. A reformation means that masses of our people have reached the point of disillusionment with past ways and values. They don't know what will work, but they know.
They do not know that the prevailing system, excuse me, they don't know what will work. But they do know that the prevailing system is self defeating, frustrating and hopeless, they won't act for change, but won't strongly oppose those who do. The time is then ripe for revolution.
Now, take it back from the concept of a socialist revolution or whatever that that Saul Alinsky was referring to, I want you to just take it back a bit. And I want you to instead, instead of thinking revolution, I want you to think about changing to you changing to you from one of your competitors, if you're going to get somebody to come over to you versus something else.
Or even if it's not a direct competitor,