Today, the dream job for many kids – including desi kids – is to become an Intagrammer, TikTok-er, and YouTuber. This demonstrates just how interesting the creator economy has become in our day-to-day lives. In this episode, we are going to discuss the details behind what it means to be a creator and some great creators in the desi-space.

The creator economy is defined as the class of businesses built by over 50 million independent content creators, curators, and community builders including social media influencers, bloggers, and videographers, plus the software and finance tools designed to help them with growth and monetization.

Relevant Memes and Bollywood Scenes: 

00:40 –What is the Creator Economy? (there are more than 50 million “creators” and it’s fascinating to see how they’ve created an economy)

02:29 – [Article Reference] Kids now dream of being professional YouTubers rather than astronauts, study finds    

04:49 – Sofia’s Creator Economy Contributions and Prerak’s Creator Economy Contributions

07:20 – Misconceptions Individuals Have Regarding the Creator Economy

14:18 – Challenges of Being a Creator on Instagram, TikTok or YouTube

17:50 – Prerak and Sofia Gossiping about FAKE Creators