Marketeers Mastermind Podcast

Episode 22

How To Cover Ad Buys For Your Next Book

 

So many of our clients ask us about ad buys on social media. So get ready as we deep dive into the topic of how to create a marketing campaign for your next independent self-published book. Listen in on this digital marketing one-on-one episode to educate yourself on marketing your product or service to the world.

 

First Steps for a Book Marketing Campaign 

 

First things first: do your homework. Mark stresses the importance of doing your own research before launching a new campaign so that you’re not blindly throwing money out to be wasted. 

 

The most critical first step is to know your target audience. Who are you speaking to? When doing ad buys, determine where you will find the ideal audience. Are they on Google, looking for answers to a question they have right now? Maybe they’re a specific age group or have a specific interest, and you can find them through Facebook or Instagram. 

 

What to Consider When Advertising Your Book 

 

The main advertisement of a book comes down to its title. A title is its own headline, and a subtitle acts as a hook with promises for the readers of your book. This is often seen in nonfiction, like Tim Ferriss’s “The 4 Hour Workweek: Escape the 9 to 5, Live Anywhere, and Join the New Rich.” The title itself is a list of compelling reasons to read.

 

Mark shares other tips, including testing (and testing, and testing), running remarketing campaigns, and generating as much interest as possible leading up to your book launch. Knowing how your advertisements are performing, where people are finding you, and what your audience is interested in seeing will all aid you in promoting your next book.

 

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