Thrifty Titans

How to Craft a Brand Narrative That Sticks


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In a world drowning in noise, brands that tell powerful stories don’t just survive—they thrive. But storytelling isn’t just about crafting a catchy tagline; it’s about building authentic narratives that drive trust, engagement, and conversions.


In this episode, Aman Dhall, PR and media veteran, breaks down:

  • How to craft a brand narrative that stands out
  • The difference between storytelling and storymaking for brands
  • When to hire a PR agency vs. managing it in-house
  • How PR and marketing should work together for brand success
  • What early-stage startups often get wrong about storytelling


If you are a founder, marketer, or startup operator, this episode will change the way you think about PR, branding, and the power of narratives.

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Thrifty TitansBy Saikat Pyne