Your brand promise is a set of expectations on the tangible and intangible benefits of your products and services. It lowers the defensive nature that your target audience has before buying from you. It solidifies trust. It creates another competitive advantage for your company. It's one of the most critical reasons why marketing campaigns convert well. In this episode of Smart Marketing, you'll learn the steps to craft your own brand promise so you can increase trust with your target audience and convert better in your marketing campaigns.