Your brand story is a combination of all your brand elements (e.g. purpose, mission, vision, etc.) package in a narrative that speaks to your target audience. It starts by digging deep into the core problems that your company solved in the beginning, how your company solved that problem, and then finishes with painting a picture of how your company will continue to solve that problem in the future. In this episode of Smart Marketing, you'll learn the steps to developing an effective brand story that resonates with your target audience and propels them to engage further with your brand.