The Brilliant Brand Podcast

How to Craft a Compelling Brand Purpose Statement


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What do you stand for and believe in? In this episode of The Brilliant Brand Podcast, we dive into crafting a brand purpose statement that actually means something. 

You’ll learn two simple, plug-and-play formulas to articulate your purpose with clarity and confidence, plus hear real-world examples—including how one big-name brand has successfully carried the torch of its Founder. 

If you’ve been struggling to put your brand’s deeper “Why” into words, this is your moment. 

Walk away with a powerful statement that can guide decisions, inspire your audience, and anchor your business for long-term impact.

Tune in now:

🍎 Listen on Apple Podcasts

🟢 Listen on Spotify

 

🛠 Resources & Mentions:

  • Episode 3 - From Blurry to Brilliant: Focusing on Your Purpose Clearly
  • Patagonia purpose
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    The Brilliant Brand PodcastBy Sonia Chopra