In this episode, Jonathon Hensley, CEO of Emerge Interactive, a digital product consulting firm shares his thoughts on developing a customer engagement strategy for online brands. Insights he shares include: 

• Why most businesses get strategy wrong
• Why customer engagement is a key part of a digital marketing strategy
• How to distinguish and define customer engagement and user engagement
• The key principle that is required to increase customer engagement
• The role alignment plays in increasing customer engagement
• How to develop a customer engagement strategy
• How to ensure that the business has a common language and understanding to increase customer engagement
• How to deliver a truly omnichannel experience based on empathy
• Should we ditch the sales funnel
• How to use user flows to identify key attributes and behaviors to drive better customer research and thereby increase customer engagement
• and much more