In this episode, Steve Sims, founder of Bluefish.com a luxury concierge company and author of the book - "Bluefishing – the art of making things happen", shares how you can develop a powerful referral marketing strategy that continues to pay dividends to your business growth. Insights he shares include:

• How he defines a referral marketing strategy
• How to gain referrals the right way
• Why referral marketing is the ROI of relationships
• How to embed utility in a referral strategy based on relationships
• The secret to creating viral content
• Why social platforms are not social
• Why you should invest in podcasting as part of your referral marketing strategy
• How to use public speaking opportunities to build your audience and connections
• and much much more