Episode 138: How to Craft a Successful Sales Email Sequence

Welcome to episode 138 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to craft a successful email sales sequence with Sarah Noel Block of Tiny Marketing.

In our one-hundred-and-thirty-eighth episode you’ll learn:

• About how she works with clients using her Mad Lib Workshops with Internal Company Stakeholders
• The importance of your sales email sequence and how it ties into your email welcome sequence and nurture email sequence
• Some of Sarah’s real copy from her real clients on how to overcome objections
• How often you should be sending sales emails including cadence and how seasonality comes into play
• Tips to not sound salesly
• How to leverage a countdown timer and best practices on limited-time offers
• The tech she uses to properly set up her sales sequences 

About our Guest:

Sarah Noel Block is an inbound marketing expert who focuses on an education-based approach to marketing for SMBs and solopreneurs. Her approach to marketing systems makes it easy for tiny teams to have a big impact. She works with businesses in two ways: 1) marketing education and products for small businesses and 2) strategy and executing content marketing and inbound funnels for SMBs.

Thanks for Listening!

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Links & Resources:

• Tiny Marketing by Sarah Noel Block
• Sarah Noel Block on Facebook
• @sarahnoelblock on Twitter
• @sarahnoelblock on Instagram
• @sarahnoelblock on YouTube
• Tiny Marketing on LinkedIn
• Avoid Content Burnout With Core Content On-Demand Webinar

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”