Jarod Spiewak's interest in writing led him to discover Search Engine Optimization (SEO). All of his clients were looking for SEO-prioritized content and eventually, he was tasked with writing an article on how to do SEO.

That led to a revelation that he could take on clients of his own and that is when he decided to build Blue Dog Media. and now Comet Fuel.

In this episode, Jarod shares his insights on how to craft a trust-based data-driven marketing strategy that drives growth.

Insights he shares include:

• The difference in being data-driven vs data-informed
• The benefits of using big data in marketing
• Why businesses don't really so much on data to inform their marketing strategy
• How to educate people around using data to inform your strategy and bring about a change in approach
• Easy to implement data sources that any business can use
• How to pick the right tools to leverage data for your business
• How to build trust in what you say and do
• Examples of data-driven marketing strategies and results obtained
• The best ways to collect data around experiences and empathize with customers
• How to craft data stories
• and much much more...