Higher Ed Marketing Lab

How to Craft Clear Messages that Win with Ben Guttmann


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Jarrett sits down with author Ben Guttmann to discuss practical ways to simplify your marketing communication strategies. An expert on simplicity, Guttmann explains why simplicity is essential if you want to reach and move audiences—and shares plenty of tips and tactics you can use immediately to craft simpler, more effective communications. 

Read Ben Guttmann’s book, Simply Put: Why Clear Messages Win―and How to Design Them

 

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