How'd They Do That?

How To Craft The Perfect Pitch Using This Simple Framework With Park Howell


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If you've ever struggled to explain what you do without sounding confusing, boring, or like every other coach out there, this episode is your fix.

Storytelling master Park Howell joins Skot to unpack the simple, brain‑friendly ABT Framework (And‑But‑Therefore), a tool that can help you sell, pitch, post, and coach with more clarity and impact.

You'll learn how to:

  • Craft your message so your audience actually cares

  • Turn complex offers into simple, compelling stories

  • Use the ABT to build your elevator pitch and LinkedIn posts

  • 4x your engagement just by re‑ordering your words

Park has used this framework to help brands grow by 600%, land six‑figure deals, and make messaging stick. Coaches, this one's soooooo good!

Links
  • Guest: Park Howell

  • Listen to Park's Podcast: The Business of Story

...more
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How'd They Do That?By Skot Waldron | Coach, Speaker, & Host of Unlocked + How'd They Do That?