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If you've ever struggled to explain what you do without sounding confusing, boring, or like every other coach out there, this episode is your fix.
Storytelling master Park Howell joins Skot to unpack the simple, brain‑friendly ABT Framework (And‑But‑Therefore), a tool that can help you sell, pitch, post, and coach with more clarity and impact.
You'll learn how to:
Craft your message so your audience actually cares
Turn complex offers into simple, compelling stories
Use the ABT to build your elevator pitch and LinkedIn posts
4x your engagement just by re‑ordering your words
Park has used this framework to help brands grow by 600%, land six‑figure deals, and make messaging stick. Coaches, this one's soooooo good!
LinksGuest: Park Howell
Listen to Park's Podcast: The Business of Story
By Skot Waldron | Coach, Speaker, & Host of Unlocked + How'd They Do That?If you've ever struggled to explain what you do without sounding confusing, boring, or like every other coach out there, this episode is your fix.
Storytelling master Park Howell joins Skot to unpack the simple, brain‑friendly ABT Framework (And‑But‑Therefore), a tool that can help you sell, pitch, post, and coach with more clarity and impact.
You'll learn how to:
Craft your message so your audience actually cares
Turn complex offers into simple, compelling stories
Use the ABT to build your elevator pitch and LinkedIn posts
4x your engagement just by re‑ordering your words
Park has used this framework to help brands grow by 600%, land six‑figure deals, and make messaging stick. Coaches, this one's soooooo good!
LinksGuest: Park Howell
Listen to Park's Podcast: The Business of Story