Have you ever been a guest at the property you operate? If not, you're missing the most honest review on what’s working for guests, and what isn’t.

That's just one of the pieces of advice that Danica Smith of MorningStar GX shares with Frank van den Berg. Together, they unpack what really makes a guest experience worth a 5-star review, and the hidden costs of having too many disconnected tools.

Danica has spent her 15-year career addressing this gap between what hotels provide and what guests expect. Today, she advises hotels on how to turn data into actions that improve the guest experience, and helps tech vendors build the solutions hotels actually need.

If you want to continue the conversation, connect with Frank and Danica on LinkedIn:

Frank van den Berg

Danica Smith