Every successful company started with a dream that seemed impossible. Amazon wanted to sell everything online when most people had never shopped on the internet. SpaceX aimed to colonize Mars when private space travel was science fiction.

This is the power of the BHAG - the Big Hairy Audacious Goal that serves as your company's North Star for the next 10-30 years. Unlike quarterly targets, a true BHAG isn't about incremental growth. It's about defining the transformation your company will create in the world.

👉 How to Create a BHAG (Big Hairy Audacious Goal)