Craig and Jenna discuss how Care/Of is finding the right combination of human empathy and technology to help people feel healthier and the importance of consumer brands investing in tech where it’s a differentiator, not for the sake of having an impressive tech stack. Craig shares his experience at Bonobos and Care/Of creating a brand and the demand, building word of mouth into previously private products and adding new conversation starters overtime. We also chat about the advice Craig wants to share wit