We know that consistency fuels the engine of a brand’s success, but how do you ensure that consistency when you have to work with new employees, vendors, or freelancers? 

Creating a brand style guide can help us ensure consistency.

As a marketing professional, when you join a new organization, one of the things they first give you is their brand style guidelines. This style guide is the bible for everything you publish and create for them.

In one company, on my first day at work it arrived on my desk in a three-ring binder, about three inches thick.

Fortunately for us entrepreneurs and creatives, we can create a document that is just as helpful but not quite as voluminous.