Expensive Lessons

How to create a community of loyal customers


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This week we have an amazing discussion with Jessica Aryee, founder and Managing Director of Jess and The Beanstalk, a coffee shop with a focus on the family. The company’s ethos of coffee, community and connection has seen it thrive, even during a global pandemic. With her heart set on global domination, you could soon find a Jess and the beanstalk near you.

We discuss Jess’ “Do it now” philosophy, how she has cultivated a diverse community of fanatics and the importance recruiting the right people to represent her brand.

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Expensive LessonsBy Conseq Group

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