The only competitive advantage you have is the level of customer service you provide. The 4 P's - Price, Product, Promotion and Place is no longer relevant. Listen to this episode of Confessions of a Reformed Control Freak podcast and I'II share with you what you need to do to provide exceptional customer service

How to Create a Competitive Advantage

I understand the challenges facing managers and business leaders today, having spent 40+ years as general manager for a major retailer, college professor and an award-winning entrepreneur. Hi - My name is Brian Smith. In my "Confessions of a Reformed Control Freak" podcast, I will give you my take on the ins and outs of today's business world and share tips and techniques to help you develop the people skills needed to manage or lead others more effectively, regardless of gender or generation. Tune in and learn how to manage and lead the 21st Century way.

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How to Create a Competitive Advantage

How to Create a Competitive Advantage