Getting your audience off of Facebook and onto your email list should always be your ultimate goal. A simple yet powerful way to do this is through what is known as a lead magnet. Now, when you read the title of this episode, you probably thought lead magnets are super simple to create and there’s no need to do a whole episode about this topic. 

But the struggle is REAL for a lot of people. Creating a good lead magnet may come naturally to you. Heck, your lead magnet could be amazing! But it doesn’t matter how amazing the content is if no one actually opts in and gets it.  So the question is, will it actually convert prospects into subscribers?  That’s where I can help.

In this episode, I’ll be giving you five specific tips to creating an effective lead magnet, what to look for, what to think about, and how to position it so that people are opting in left and right. Take notes, make sure your current or next lead magnet follows all 5 tips, and you’ll be golden. 

Share-worthy Quotes:

• “The actual lead magnet needs to solve a very specific pain point. It needs to show your in-depth knowledge, solve a specific pain point for your user, and steer away from being broad or general.”
• “Think about how you can make yourself unique and different. You have to stand apart from your competition.” 
• “At the end of the day your goal is to get leads in, build your list, nurture, get them off the platform that they're on and put them on your platform, which is your email provider.”
• “High converting lead magnets should be easily digestible, consumable, and provide instant gratification.” 

Connect with Jessica

• Facebook
• Instagram
• YouTube

Subscribe to the Marketing On Tap Podcast on Apple, Spotify, Google, Amazon, iHeartRadio or anywhere else you listen to and stream your podcasts.

Want to write a review on Apple Podcast? We’d love to know what you think about the show!