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How To Create a core value message to improve your marketing
Creating a core value message to improve your marketing
Up your game with core value messages
Having a powerful message can supercharge your business’ marketing and really bring you to the next level. The question is though, how do you craft a message that really stands out in your market?
What I do is work with clients to create these types of messages which I have been calling “Core Value Messages”.
Core Value Messages are similar in concept to value propositions but everyone has their own ideas of what that means these days so I wanted to differentiate my ideas from the pack.
When I talk about a CVM I’m talking about something very specific. When most businesses talk about their value proposition it’s usually only used in their internal messaging. They typically have one core idea that they build the business around.
With a CVM you’re actually creating a message that is built off 3 sub ideas that come together to have the biggest impact on your target customers buying decision.
Think of it as putting your best foot forward “value-wise” in order to win over your customers from any competitors. Getting clear on your CVM helps you figure out what you need to communicate with your marketing so you can then focus on how you go about communicating it.
Your action steps
1. Consider your target customers when listing out your business’s benefits, pick the top 3 that will be most relevant to them as a group.
2. List out your competitors who are within your category as well as the alternative solutions to your category. Write out what makes you better than these options.
3. Combine your benefits and differentiators into a few sentences that are the most appealing to your market.
Bonus
Bring your team members into the process to get their feedback and let them drill you on your answers.
DO YOU WANT TO TRANSFORM YOUR BUSINESS?
Get your Business on the Growth Launchpad today
Visit bglp.ivendigital.com and start your free trial today.
Join my “Marketing Tactics For Entrepreneurs Facebook Group
http://bit.ly/MTEFacebook
https://bit.ly/MTELinkedIn
View all episodes
By Ruth KushCreating a core value message to improve your marketing
Up your game with core value messages
Having a powerful message can supercharge your business’ marketing and really bring you to the next level. The question is though, how do you craft a message that really stands out in your market?
What I do is work with clients to create these types of messages which I have been calling “Core Value Messages”.
Core Value Messages are similar in concept to value propositions but everyone has their own ideas of what that means these days so I wanted to differentiate my ideas from the pack.
When I talk about a CVM I’m talking about something very specific. When most businesses talk about their value proposition it’s usually only used in their internal messaging. They typically have one core idea that they build the business around.
With a CVM you’re actually creating a message that is built off 3 sub ideas that come together to have the biggest impact on your target customers buying decision.
Think of it as putting your best foot forward “value-wise” in order to win over your customers from any competitors. Getting clear on your CVM helps you figure out what you need to communicate with your marketing so you can then focus on how you go about communicating it.
Your action steps
1. Consider your target customers when listing out your business’s benefits, pick the top 3 that will be most relevant to them as a group.
2. List out your competitors who are within your category as well as the alternative solutions to your category. Write out what makes you better than these options.
3. Combine your benefits and differentiators into a few sentences that are the most appealing to your market.
Bonus
Bring your team members into the process to get their feedback and let them drill you on your answers.
DO YOU WANT TO TRANSFORM YOUR BUSINESS?
Get your Business on the Growth Launchpad today
Visit bglp.ivendigital.com and start your free trial today.
Join my “Marketing Tactics For Entrepreneurs Facebook Group
http://bit.ly/MTEFacebook
https://bit.ly/MTELinkedIn