Want to make your business unshakable in a competitive market?

In this episode of the $4M Strategies™ Podcast, Carl J Cox and Bill Canady, author of The 80/20 CEO, discuss how to create a defensible market.

Learn how to:

• Identify mission-critical products that customers can't live without.

• Leverage recurring revenue to drive long-term success.

• Secure pricing power by focusing on low-cost, high-impact components.

Interested in becoming a podcast sponsor? https://calendly.com/erin-gibney/15-minute-meeting-sponsors

🎧 Listen now to discover how to build a market position your competitors can't match.

Where to find Bill:

Website: https://billcanady.com

LinkedIn: http://linkedin.com/in/bill-canady

Get a Copy of 'The 80/20 CEO: Take Command of Your Business in 100 Days': https://a.co/d/7I3KeQw

Where to find Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl's book "Lost at CEO: An Entrepreneur's Guide to Strategy": https://a.co/d/iMiZVf2