Let's face it: crafting a communication plan can feel like trying to build a bridge out of spaghetti noodles. Fear not, fellow planners! Today, we're laying down the five essential Mainstays to build a communication plan that's both sturdy and effective.

1. Know Your Audience
2. Clearly Define the Ask
3. Be Brief, Be Brilliant, Be Gone
4. Choose the Right Tools
5. Communications are a Two-Way Street

• Bonus: Practice, Practice, Practice

Remember, while hope is NOT a plan, a good plan WILL bring people hope.

Stay safe, wash your hands, and Godspeed y'all,

Kevin