A "persona" is a powerful marketing tool to keep your marketing message directly related to your target audience by knowing who your audience is in the first place. In this week's episode of Social Media Wednesday, Sarah Giometti with Provaro Marketing and Ryan Perry will talk about how to create a persona using information from Facebook.

Watch on YouTube by clicking here. 

Ryan Perry founded Simple Biz Support, Inc. in 2009 to help small business owners increase sales through Google search.

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