Join Jordan Choo with his guest Steven Knight as they talk about how to create a franchise Holdco that promotes cross-pollination. Steven Knight is a partner and the creator of solutions and opportunities at Mosaic Home Services Ltd, an Edmonton-based incubator of home improvement brands. Since 2016, Steven and his team have invested in 10 different brands, which continue to grow by more than 50% each year. Together, the partners at Mosaic are on a mission to create Canada's largest home improvement franchise network by building stable and scalable brands. Their business model focuses on helping entrepreneurs in the home-improvement sector grow franchisable business models by incorporating recurring revenue models, fine-tuned systems, and infectious corporate cultures. 

In this episode, you’ll learn:

• How Steven first got into the franchising world as a franchisee
• What inspired them to choose the Holdco structure for their master franchise
• The struggle of emerging franchises when going up against national brands
• How to continuously grow your brands by leveraging your customers’ data
• What the best marketing channels are for up-and-coming businesses
• And much more!