How good is your higher-ed website's user experience?

As good as it can be?

In the latest episode of the Education Marketing Leader podcast, I had a great time chatting with Joel G Goodman, CEO of Bravery Media, on UX.

Our discussion explored the intricacies of designing user-centric, high-performance websites for higher education.

Joel started the conversation by underscoring the importance of site speed and mobile optimization. In an era where our phones are extensions of our hands, he highlighted the importance of designing for one-handed browsing, with a focus on accessible tap targets and avoiding chatbot interference.

Taking a data-first approach is another key Joel advocates for. It's not just about what's trending but about deeply understanding how your audience interacts with a higher-ed website.

The magic lies in continual evolution, aligning with changing user expectations and leveraging technology like content delivery networks for a seamless experience. The trifecta of site speed, tailored user journeys, and supportive technology is key.

Joel broke down why these elements are non-negotiable for a great user experience. Slow sites repel potential students, whereas coherent user journeys and efficient backend technology amplify productivity and engagement.

Moving beyond the visuals, Joel emphasized the power of clear, concise content. He also touched on the fine art of personalization, advocating for a balanced approach that aligns with user interests without intruding on their privacy.

Addressing common pitfalls, Joel urged against prioritizing aesthetics over functionality and cautioned against using new technologies without foundational content quality.

The key?

Higher-ed marketers should lead the charge in web design decisions, focusing on the end goal of driving enrollment.

Finally, Joel shed light on the challenges of stakeholder buy-in in higher-ed institutions.

He advised giving marketers the reins for website design, highlighting that a well-optimized site is the first step toward successful conversions.

Ready to elevate your higher-ed website?

Dive into this episode for invaluable insights from Joel Goodman, and remember to connect with him on LinkedIn and listen to his show, Appendix B, for more wisdom.

If you enjoyed the episode, please hit like, subscribe, and leave a review of the Education Marketing Leader. 🙏

Until next time. ✌ #highereducation #marketing #UX