Writing high-quality blog posts requires talent and top-notch research skills. But, unfortunately, many writers lack the basic knowledge of what it takes to do proper research. As a result, we have the internet packed with articles providing inaccurate or outdated information. 

Therefore, in order to eradicate this practice, managers need to educate their writers on how to look for reliable information sources and adequately implement collected data into their work. Otherwise, they can cause the company to lose customers' trust because of low-quality content published on their websites. 

In today's episode of Content Logistics, our host, Camille Trent, chats with Erin Balsa, the Director of Marketing at The Predictive Index. Erin and Camille discuss the importance of proper data research, the difference between blog posts and research reports, the steps required to create research reports, and why B2B companies can benefit from them.