The B2B Mix Show

How to Create a Killer Email Sequence That Converts

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Entrepreneurs and salespeople -- this week's episode is one to help you improve your sales outreach. We're talking about email sequences with Shawn Finder, CEO of Autoklose.

Listen in to hear Shawn discuss . . . 

  • The difference between a marketing email nurture campaign and a sales email sequence
  • Why you shouldn't waste the beginning of an email talking about yourself (hint: it has to do with how people read emails now on their phones)
  • The do's and don'ts for email subject lines
  • His thoughts on email personalization and customization
  • His take on the ideal number of touches per sequence
  • Using humor in the "kiss off" email
  • Persistence and getting a returned email
  • How video can improve your email outreach
  • The importance of social selling in your sale cadence
  • Tips on avoiding the spam filter
  • Calendly and the use of scheduling technology
  • A funny story about a 0% click-through rate
  • What he'd do as his dream job
  • A final tips for selling

    • If you'd like to get in touch with Shawn, you can reach him as follows:

    Email:  [email protected]

    LinkedIn: https://www.linkedin.com/in/shawnfinder/

    Twitter::@autoklose

    Instagram: @sfinds

    Website: www.autoklose.com

    B2B Sales Handbook: https://autoklose.com/books/b2bsales

    673 Years of Sales Excellence Book: https://autoklose.com/books/salesleaders

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    About The B2B Mix Show

    The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk!

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