Episode 42: How to Create a Killer Lead Magnet

Welcome to episode forty-two of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how you can create a killer lead magnet that brings in business with Elaine Turso, a business strategist, and mentor.

In our forty-second episode you’ll learn:

• What a lead magnet is and why it is so important to growing your business
• Some awesome ideas for a lead magnet 
• How to get people hooked from your first email
• Why you need to tailor your offers to your clients instead of offering just one thing to everyone
• The first question you need to ask yourself when developing your lead magnet
• Why you need to jump off the trend wagon to stand out from your competition 
• The metrics you need to pay attention to when determining whether or not to change up your lead magnet

About our Guest:

Elaine Turso, known as "Elaine The Brain" has been a creative, self-made, problem-solving entrepreneur since 2001. As a small business strategist and mentor, Elaine enjoys supporting other entrepreneurs with their businesses, helping them identify where their struggle is and giving them the boost in confidence they need to work through their fear and self-sabotaging behaviors. Her friends call her "Elaine The Brain" because she gets strange and intuitive "pop rocks" to help people find creative solutions to their problems.

Elaine also runs her own podcast, The Potty Mouth Pep Talk, where she provides uplifting and motivational pep talks, that sometimes use colorful sentence enhancers. As an author, she easily offends her mother with the title, as it contains the F-word and her middle fingers defiantly displayed on the cover of the book.

Elaine has always had a knack for helping others, and loves to give back to her community and help others in need. She has received recognition as well as raised thousands of dollars for her community through various self-initiated projects. She recently retired from photography after 10 years of being an award-winning boudoir portrait photographer.

Thanks for Listening!

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Links & Resources:

• Elaine Turso
• @elaineturso on Instagram
• Elaine Turso on Facebook
• @elaineturso on Twitter
• Elaine Turso on YouTube
• Elaine Turso on LinkedIn
• @elainethebrainturso on TikTok

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”