In this episode, Jeannette explains how to create a strategy for your business. One that will ensure that you and your team are focusing on the things that will grow and sustain your business. The process she outlines, in this episode, can also be used for your personal life and career development. 

She starts by explaining some of the jargon, then breaks the process of setting up your strategy into easy to implement steps. Then goes on to lay out how to monitor progress and tweak your strategy so that it stays relevant and viable no matter how much things change.

 

KEY TAKEAWAYS

• A mission statement explains what your business is about – the what.
• Your vision statement outlines the why, what the purpose is.
• Only, once you have your mission and vision clearly defined can you create your strategy. (How you are going to get there)
• You need ideas from your team and stakeholders. Involving them will ensure that they buy into the strategy and deliver on it.
• Create a macro strategy. Then, micro strategies for each part of the business. 
• Even solopreneurs should have a business strategy.
• In the podcast, Jeannette lists out what should be included.
• Every firm needs a marketing strategy that takes account of the economic environment and the state of its market.
• Knowing your customer, what your competitors are doing and how the market is evolving is vital.
• Include recruitment and development. Without the right people, you cannot grow.
• List out the options, then identify the ones that will fit in best with your objective and prioritise those.
• Delegate ownership and accountability for each part of the strategy.
• Review at least once a quarter.
• Having a comprehensive strategy document makes raising finance far easier.

 

BEST MOMENTS

‘A good business will have a mission statement that explains succinctly what your about as a business. ´

‘It doesn´t matter the size of the business, having a strategy is always a good thing.’

‘When you develop your strategy…I would definitely recommend that you bring the team with you, get their ideas.’

This is the perfect time to get focused on what YOU want to really achieve in your business, career, and life. It’s never too late to be BRAVE and BOLD and unlock your inner BRILLIANCE. If you’d like to join Jeannette’s FREE Business Impact Seminar just DM Jeannette on [email protected] or sign up via Jeannette’s linktree https://linktr.ee/JLinfoot

 

VALUABLE RESOURCES

Brave, Bold, Brilliant podcast series

ABOUT THE HOST

Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 25 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development.

 

Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams. 

 

CONTACT THE HOST

Jeannette’s linktree 

https://www.jeannettelinfootassociates.com/

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Email - [email protected]

 

Podcast Description

 

Jeannette Linfoot talks to incredible people about their experiences of being Brave, Bold & Brilliant, which have allowed them to unleash their full potential in business, their careers, and life in general. From the boardroom tables of ‘big’ international business to the dining room tables of entrepreneurial start-ups, how to overcome challenges, embrace opportunities and take risks, whilst staying ‘true’ to yourself is the order of the day.

Travel, Bold, Brilliant, business, growth, scale, marketing, investment, investing, entrepreneurship, coach, consultant, mindset, six figures, seven figures, travel, industry, ROI, B2B, inspirational: https://linktr.ee/JLinfoot