We often talk about how having a Unique Selling Proposition (USP) for any brand is vital for product launch success. In the product design world, we also call a unique or original product as “Me Only Product.” When we say “Me Only,” it means that it is something that only you are manufacturing, that you are the only one selling it in the market, that you are the only game in town. It is easy to throw unique features, and all sorts of bells and whistles onto a product at the marketing stage and say that it’s the only one in the market– but being in the real “me only territory” means that you cater to your target market’s needs, that they are able to make an emotional connection with your brand or product– and doing it right entails a great deal of product development planning, which will definitely cost you a significant amount of time and money. Don’t worry, there are definitely ways to optimize the process, and that’s where we can help you. Learn what goes into making a me only product, how to best market it, and why producing one is the best way to up your brand value.

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