Great products are sometimes this simplest.

JOI is one such example.

JOI stands for “Just One Ingredient”: a plant milk for health conscious and environmentally-friendly consumers.

Hector Gutierrez is CEO of JOI, and is a fervent advocate of building a mission-based brand that customers love.

Fresh off the heels of a re-design of the brand, Hector dives deep into the background of JOI:

How the founding team came together in grad school, and how the product evolved over time

How they overcome customer objections and introduce the brand to new customers

The post-purchase process to ensure customers enjoy the brand as it should be consumed

JOI is a fast-growing DTC brand that has crafted a strategy to stand out in a competitive space. Hearing directly from Hector on how the strategy was devised, and how it is executed, is a unique behind-the-scenes peek into DTC marketing. EnJOI!