This is part 2 of how to create a perfect lead magnet. In this part, we take the 7-point checklist from episode #70 and apply it to the "real world".

What are some bad lead magnet ideas? And what are some good ones to aim for? What's wrong with the "big honker eBook"? What is the problem with offering a 7-day free course as a lead magnet?

Also, we talk about why you should have MULTIPLE lead magnets rather than just one. This is an important episode, because the lead magnet sits right at the top of the blog profit funnel.

So with that,  welcome to Episode 71 of our Coffee Break Blogging series. :-)

Today we are going to do Part 2 of what we started in the last episode where we were talking about how to create our perfect lead magnet. So we are going to wrap that up today with this episode.