How to Create a Personal Brand for a Network Marketing Company Representative

Are You Curious About Creating a Personal Brand as a Network Marketing Company Representative?   Network marketing companies are very popular and a gateway into entrepreneurship.  I know many women who have created a beautiful life for themselves by joining such organizations.   The most successful have created personal brands while using the resources that the company provides.   You might be asking how to create a personal brand as a network marketing company representative? For starters, let’s keep in mind that your personal brand is your personality infused into your business. It is the perception others have of you, how they think and feel about your brand.  Your personal brand is your opportunity to differentiate yourself from others in your niche or area of expertise. If interested, you can learn more about personal branding, here. People want to get to know you and the only way for them to do that is for you to share who you are with them.  Let’s dive into a few action steps you can take to create a personal brand that stands out, makes an impact, and sells without selling. What are the Steps to Creating a Personal Brand When you are part of a Network Marketing Company?   Be the Face of your Business You may be working for a large company that provides a lot of resources, but you are still the point of contact for any of the clients you sell to or any of the people who sign on under you.   When you present yourself using professional photographs you will become recognizable and memorable. This will help people get to know like and trust you.   The more you put yourself out in front of your audience, the more they will remember you and connect with you emotionally. When you step out from behind the business and the shadow of corporate content, people begin to trust you more and associate you with the products you are selling. Network Attending networking events and getting to know people in your community (presently virtual networking organizations and via social media) is a great way to grow a personal brand and be seen as an expert in your product area. Whether you are in the skincare, health and wellness supplement, fitness, essential oil, home décor, or jewelry industry you can demonstrate the effectiveness of your product by showing up in person. Realizing it isn’t always possible to attend networking events in the community because of family commitments and time, you can use social media to network.  There really is no excuse because you can network straight from your sofa or kitchen table.   Show up for your audience and engage with them.   Ask them questions.  Get to know them.   Build relationships. Find out what they need help with and be their problem solver.   This can all be done by engaging in your social media feeds, asking questions of your audience having a call to action in each post, using stories with testimonials or examples, and sending direct messages to past and prospective clients.  Engage with your audience! Content As a network marketer, you have the best scenario for content creation.   Yes, you need to be the face of your brand and have branded photography specific to you, but you also have a plethora of written content available to you from your parent company.  You also have access to the professional photographs that your company has for each product they offer.  I suggest you take full advantage of every piece of content the company shares with you. You can use the pre-created content for blog posts.  You can break down the content into multiple social media posts, and you can use the stock photos specifically created for your product(s) to create a fantastic social media feed that looks fun and professional. Don’t underestimate the content that has already been created for you. Use it and then add your client testimonials and your experiences to it to make it more meaningful.   When you personalize the pre-created content, it becomes your own and is more relatable for your audience.  This is how you build an emotional connection with your audience. You infuse your personality into your business. Your content should provide clarity for what you offer your clients: products and the level of service. Content should be consistent so that people learn to trust you.  And, your content should be cohesive from your website to social media platforms. As you create and use content, be sure it provides clarity for your audience, is cohesive from your website or sales page to your social media platforms, and is consistent. When your audience has clarity around the problem you solve for them, they will be more likely to connect with you and trust you.  If your brand is cohesive, you will be readily recognizable and memorable and when you are consistent with your messaging your audience will trust you. The 5 C's of Personal Branding come into play for creating content that genuinely connects.  You can learn more about the 5 C's here. Website Network marketing companies always have a website that you can personalize for your sales page.   Take advantage of it.  Add a professional headshot to the page to personalize it.   Use the bio to include your personal story to grow an emotional connection with your audience.   People buy personalities not products and services so you want to help them get to know you. Building trust is also key because the foundation of buying practices is trust. Your Why What is your “why”?  Why are you involved with this company, why do you use this product, why did you sign up to sell this product, why do you believe in this company and product? Your why is what people want to know most and it is what is ultimately going to help you improve your sales.   When people understand why you are selling to them they will understand why they should buy from you.   Maybe your why is that you lost a relative to cancer and swore to be healthy so that your children never have to lose you to cancer.  Or, maybe it is that your child became ill and you found that essential oils helped them overcome the illness. Whatever your story is, share it.  This will create a deep emotional connection with your audience. The deeper the emotional connection the more your ideal audience will trust you, which, will naturally result in sales. Learn more about your host, Robyn Graham, click HERE. To learn about The Brand Marketing Insider by Robyn Graham, click HERE. Join the Female Entrepreneur Insider Facebook Group HERE. Book a Brand Marketing Strategy Session HERE. Ask Me Anything HERE. Connect with me, Robyn Graham: Website | Instagram | LinkedIn | Facebook | Twitter | YouTube | Pinterest