When it comes to connecting with an audience through social media your main tools will be static images and copy! It can be hard to convey a message with only text, that is why you need to get creative and create a personality! Use your copy to express your tone of voice, whether it be through the use of emojis, spelling words phonetically or accentuating words by putting extra letters in there!

To get some more tips on your tone of voice head to my website here: https://locallovepodcast/podcast/episode-10-how-to-create-a-personality-through-copy