Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about creating a trailer for your show. A promo trailer can help you win over potential new listeners by giving them a flavour of your podcast. They can easily be played on other shows, too, which can help you grow your audience. A podcast trailer should be between 30 seconds and 1 minute. The shorter, the better. There are certain things you *definitely* want to mention in your podcast trailer. What’s the show called? What’s it about? Who is it for? And where can we find it? If you can add a bit of creative tone, personality, and production, too, then great. But these things are “icing” and shouldn’t go in at the expense of the key details. A podcast trailer is also useful because you need at least one published episode on your feed before you can list your show in places like Spotify and Apple. As far as these platforms are concerned, even a short trailer counts as “an episode”. Another option here is to create an Episode Zero, which we’re going to look at next. In the meantime, for a deeper dive on creating your trailer, go to http://ThePodcastHost.com/promotrailer