Just because the trade show has ended doesn’t mean your job is done. Actually, that’s when the relationship with all those newly-gathered leads truly begins. Contrary to what many exhibitors assume, it doesn’t have to be complicated or expensive to build that relationship. Guest expert Sandy Martini shares insights on: What lead nurturing is and how it can be a win-win for both you and the lead What forms nurturing could take (including one simple thing almost no one does!) When to send cards and gifts (it’s not when you might expect) How to keep leads engaged without feeling overwhelmed