We're in the grip of a global pandemic and fight and flight mode has taken over.

We're not getting through to our people anymore and need to pivot our message ever so slightly.

Many businesses struggle to tweak their message and aren't heard anymore.

In this episode Gwen explains how you can make your offerings essential and relevant once more.

SHOWNOTES

00:00 About this Episode

02:41 “No-one’s buying right”

03:53 Paracetamol panic buying

05:50 We Are The Economy

06:55 Be heard above the noise

07:39 Speak to significant current events in your followers’ world

10:01 Covid-19 message examples

11:38 Identify the key events and create messages for your people

12:29 Message on several levels

13:35 The 5 basic human needs

14:20 Physiological needs

15:28 Safety needs

16:31 Love and belonging needs

16:59 Laura’s example

17:35 Esteem needs

18:55 Self Actualisation needs

19:38 What keeps you up at night?

20:11 Apply this to your business

21:11 Two examples of messaging on several levels

23:24 How to message on several levels

23:42 Make your message bigger than the fear

24:29 Let me take you through this

25:02 A chance for sharing and community

To find out how I can help YOU with your niche and to claim 1 of 10 places please click here.