How to Create a Profitable House Account Strategy w/Jen Tadin @Gallagher

Sometimes it's hard to win when you sell to small business. They grow and then they shrink. Other parts of the business may be more profitable, such as your enterprise or large business unit. Managing a profitable house account strategy can be difficult and at times may not seem to be worth your time and effort. In this episode, Jen Tadin, talks about why it's important to have a house account strategy and how you can win doing so.