Referable brand expert Michael Roderick shares how you can build a brand people talk about with Chris Badgett in this episode of the LMScast podcast. Michael founded Small Pond Enterprises where he helps thoughtful givers become thought leaders through the creation of referable brands. He shares some frameworks in this episode you can follow for how to make your brand more referable.

Michael shares his framework for the three core pieces of a brand (AIM):

Accessibility (How does somebody outside your brand understand your idea?)

Influence (Will people actually do things for you? Will they share your idea?)

Memory (How easy is it for others to be able to retell the story?)

A great question to ask yourself as a course creator or product creator is around Michale’s acronym SAD: (Solve a problem, Alleviate a pain, or Decrease friction). If you can easily identify and communicate what problem you solve, pain you alleviate, or friction you decrease, it will be much easier for you to find the core value in your business and communicate that to others throughout your brand.

Time, connections, and money (TCM) are the main things people and businesses are looking to improve. If you can identify what pain you alleviate, problem you solve, or friction you decrease, and show how that helps time, connections, or money, you’ll be well on your way to communicating the value of your product and business with your brand.

You can learn more about Michael Roderick at SmallPondEnterprises.com where he has some fantastic resources around building a referable brand and some more frameworks like he talked about in this episode. He’s also on Facebook, LinkedIn, and Twitter at @MichaelRoderick if you want to connect with him in those places. Thanks for joining us!