This week, brand strategist and founder of Amari Creative, Ali Hicks-Wright, joins Kristin and Hillary to discuss the importance of branding and design for new businesses. Ali emphasizes the need for a clear brand vision, voice, and visuals to create a strong first impression and build a recognizable and trustworthy brand. She advises new business owners to start with their brand strategy before diving into the visual elements and highlights the importance of consistency in branding. Ali also shares common branding mistakes and offers tips for avoiding them.

Key Topics 

• Branding is your first impression and introduction to your business.
• Start with your brand vision, voice, and visuals to create a strong brand foundation.
• Focus on your ideal customer and tailor your brand messaging and visuals to resonate with them.
• Don't get caught up in perfectionism and take action to get your business off the ground.
• Consistency is key in branding to create recognition and trust.

Links

• Ali + Rachel | Brand & Website Designers (@amaricreative) • Instagram photos and videos (Instagram)
• Amari Creative (website)
• The Brandstorm Workbook
  • Discount Code: workbook50 

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