There is a perception that posting regularly on social media is all you need to do to generate inbound leads.  The reality is very different.   A true inbound marketing strategy takes just as much energy and effort as an outbound strategy.  In truth inbound means you need to reach more people more often, with content that not only grabs their attention but inspires them to contact you.

In this podcast, Kristie Perrotte CEO of Thrive Marcoms explains how to convert a "social posting" strategy into an inbound lead generation machine.