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A successful marketing plan isn’t just a great idea. Even better… a successful facility services marketing leader doesn’t just create cool things…

Marketing sometimes is just a bet, based on theories. Better said… marketing is the act of creating a hypothesis that supports your theory which will eventually impact your sales pipeline and directly grow company revenue.

So, how do you create a marketing hypothesis for your facility or property services company??

Easy… go back to your 6th grade science class. Or… just listen to this podcast :-)