Have you considered starting a podcast as part of your 2023 marketing efforts? Two things you need to succeed:

• Be consistent
• Be in it for the long haul

I had the great pleasure of getting Robb Conlon, owner of Westport Studios, on the line to learn about his story and share some advice to help aspiring podcasters get off to the right start. With well over 1,000 podcasts produced across multiple industry verticals, including education, legal, and finance, Robb knows what separates the good from the bad. One benefit to starting a podcast as a marketer is “the relationships you’ll build,” Robb says. “You’ll build much more expansive and deeper relationships with your guests, especially as a B2B marketer.”And as many of you know, people do business with people they like, not a faceless company. So, starting a podcast and interviewing your prospective clients or people your prospective clients want to hear from will set you apart and help you build trust with your audience. Regarding your setup, be sure you have a quiet space, but most importantly, a consistent host. “A host that can show up every single week and crank out one to two episodes a week is more important than any mic, headphone, or camera,” Robb says. About the cadence: publish your podcast weekly or better. AdvertisementsREPORT THIS ADIf you’re thinking bi-weekly or monthly, people will forget about you! “If you can get [your audience] on that “treadmill,” where they’ll know that you’ll publish an episode every Tuesday at 8 a.m., you’ll build a following,” he says.But how do I find people to interview, you might wonder? Ask!“Figure out your audience, find 50 prospective people who might be guests on your show, drop a three to four-sentence email to them and ask them to come on your show,” Robb advises. But above all things, be consistent and know that you must stay committed to the project if you want to succeed. Don’t give up too early, especially in the first few weeks or months. It takes time to build a brand and following, and too many creators in this get-rich-quick on the internet, 15-minute-of-fame world that we live in give up before they ever reap the fruits of their labor. If you’re going to start, go all the way. And if you need a producer or a trusted advisor, contact Robb Conlon and ask him about the secret sauce of getting it right in the podcasting world. Hint: That secret sauce is often not a process; it’s a person. And there is no better person that I can think of than Robb Conlon. A friend. A guide. And an overall great guy willing to take a few moments out of his busy schedule to help you get closer to your dream of becoming a successful podcast host. Until next time. ✌️#marketing #podcast #content