Nicole Santer is the CEO of Extraordinary Events, and a new event online directory, Eventbuzz360. She believes that whilst COVID-19 has completely shut down the meetings and events industry, there has never been a better time to reinvent and invest in the events industry.

In this episode, she shares her experiences on how to create a thought leadership event that actually drives growth. Insights she shares include:

• What is a thought leadership event
• Why are thought leadership events valuable
• How business should decide whether a thought leadership event is worth investing in
• What framework should we use to ensure it is a success
• Metrics to use to define success
• Tips for individuals or companies who want to produce their own thought leadership events
• Thought leadership event ideas
• Thought leadership events we can look to for inspiration