Do you want to create a vision for your business?

In this interview, Darren Root CEO of Rootworks reveals how he created a vision for his ideal business and achieved freedom through systematization!

You will also discover how he was able to build a business that supports the life he wants to live, and gives him the freedom to travel when he wants to, and work when he wants to work.

In this Episode You will Discover:

* Why Darren believes that if you build a business that relies entirely on you, it keeps you tied to a location.

* Why Darren’s lowest moment in his business was when tax season hit.

* How Darren came to realize that he built a job and not a business.

* Why Darren eliminated 80% of the services he was selling.

* How Darren figured out what kind of product to offer to attract the right kind of customer.

* Why Darren focused on solving pain points with this systems.

* Why Darren has off-site one-week retreats with his entire team on a yearly basis.

* Why Darren never goes into a meeting by himself.

Episode Transcript:

OWEN: My guest today is Darren Root and he is the CEO of Rootworks, LLC. Darren, welcome to the show.

DARREN: Thanks Owen, it’s great to be here. I’m looking forward to a good discussion today.

OWEN: Awesome. This interview is all about us going out there to get entrepreneurs like yourself who have been able to systematize your business so that it runs successfully without you and get you to share how you actually did that for our audience or listeners who’s listening today. Before we talk about how you systematized your business let’s talk about what are some mind-blowing results that you currently experience as a result of going through the process of systematizing and automating your business?

DARREN: I think the big one Owen is freedom. I have the ability to have a business that supports the life that I want to live, which gives me the freedom to travel, to work from wherever I want to work, when I want to work, and not sacrifice. Often times when you’re working and everything depends on you and you’re not working then all of a sudden the money goes away. What’s really nice is when you systematize the business and it gives you this freedom, and the money’s still coming in. That’s probably the best results.

OWEN: That word, freedom is huge. It’s nothing to sneeze at. It’s a huge thing. Everybody’s looking for that and I’m glad you have that. How has your company been transformed as a result of systematizing the business?

DARREN: I think the big thing is that my team, when I first start systematizing, we brought eight staff people. Now we have 32. I think the big transformations there from the systematizing, it’s really hard to run a company of 32 of employees if you don’t have systems and processes in place. The fact that we systematize our business, it gives my team the confidence to run the day-to-day operations without feeling this need to sort of tug on my pant leg all the time, if that makes sense.

OWEN: I totally understand. And you already mentioned you have freedom but I was kind of looking from your personal life. During the pre-interview you said you travel a lot now. Talk about that.

DARREN: I do. You enter different phases of your life. I’m at the point I’m an empty nest. My wife and I have been married for 32 years and I do a lot of speaking gigs around the country, but also around the world a bit now. Having the freedom to pick-up. An example is I was doing a speaking gig in London in mid-April, a couple of places in London. We decided to stay over there for 3 weeks and hit Paris, and hit a few other great spots.